Switchboard Collective: Smarter Targeting with Every Send
The Switchboard Collective gives you access to data from billions of messages from opted-in organizations, with no added fees and no personal information shared from your lists.
What is the Switchboard Collective?
The Collective is Switchboard's opt-in data co-op — a way for participating organizations to share anonymized engagement signals and build smarter audiences together. The more organizations that join, the more powerful the targeting becomes for everyone. And because all data is aggregated and anonymized, no one can trace activity back to any specific program or specific contact attempt.
What You Can Do With It
You can only access data for phones or emails that already exist in your organization. With the Collective, you can filter them down to:
- Reactivate lapsed supporters — target addresses that have recently clicked or donated in other participants' programs
- Suppress opted-out contacts — exclude phones and emails that have opted out across other participating programs
- Filter out machine clicks — focus on real human engagement and cut through the noise
- Cut through the noise - focus your audience on supporters who have not received a message from anyone in the collective within a specific time frame
How to Turn It On
Go to the Data Sharing tab in your Organization Settings and opt in. Once enabled, Advanced Targeting filters will appear in your audience builder. Repeat for each organization you want to enroll.
There's no additional cost for active Switchboard accounts sending text broadcasts or email blasts.
